Attack! helped to activate what was probably one of the biggest chocolate events; a 3-week, 15 market sampling program for Ghiradelli: My Pleasure Sampling Tour. The Cheerful Attack! brand ambassadors were in the streets of San Francisco to help promote their favorite chocolate bringing joy to passersby, giving away mouth-watering samples of Ghiradelli. By interacting with consumers throughout the city the campaign helped to increase consumers' awareness of the Ghiradelli's brand and product line.
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