Monday, January 10, 2011

Publicity Stunt: SugarCRM Specialty Staff


 
Attack! brand ambassadors got into the holiday spirit for Dreamforce 2011. Street teams of Christmas carolers headed to the Moscone Convention Center in San Francisco to help promote SugarCRM. Brand ambassadors serenaded convention guests with parody Christmas songs that included titles such as, "The 12 Days of Dreamforce" and "Deck the Halls (with Overpriced CRM)." Interested passers stopped to watch, recording songs on their smart phones and cameras.

To learn more about specialty staff and brand ambassadors, visit www.attackmarketing.com
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1 comment:

  1. Martin SchneiderJanuary 11, 2011 at 3:43 PM

    A great guerilla campaign that generated a ton of buzz for us - the ambassadors were great and we had a blast, thanks again Attack!

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